The first is always exciting because we hold up our expectations. We sell ourselves on a story of success and we try our best to make it happen, only to cross our fingers to see if the data unfolds in the way we want it to.
The second is based on actual data. What actually performs well on social media is a result of the market. More times than not, what we think will perform well doesn’t actually perform well on social media platforms. Only the data will tell (and the algorithms but that’s a topic for a different day).
Lastly, high output of content ≠ high sales. However, more content = more chances to increase awareness about your product or business. What lands a real sale as a result of social media marketing is the last step of the funnel for many creators.