Write like you urgently need to get a point across

There are only so many hours in a day. 

Whether you’re leading a meeting, taking a phone call, or working on a design project, there’s a point to be addressed. 

Address your point by asking the 2 questions: 

  1. What is it?
  2. And who is it for? 

Get to the point as soon as you can, where appropriate. 

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