Why You Should Listen To Your Audience

I couldn’t believe it. My mom and I had just finished our morning shift at the restaurant when we heard a customer say, “Best tea ever.”

We’d been serving our tea with meals for a a long time now—and it’s always been popular among our regulars.

As we worked our way through our shift, I said to my mom, “I think we should sell our tea in pouches.”

She stopped in her tracks and stared at me. “What?”

“I know,” I said. “This is crazy talk.”

But then I started thinking about it: Our customers say this all the time—that they love our tea, but wish they could take it home with them. And then there were all these people who weren’t from Toronto coming into the restaurant because of its reputation for serving the best lemon tea in town—and how strange was that? It seemed like an opportunity for us to get our product into more hands and start building a bigger brand identity outside of just being local.

So we did it. We started selling our tea leaf blend in pouches.

Sales have been well since.

And so: Always be listening to your audience and respond accordingly.

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