My first lesson in copywriting

The first line is everything.

Without a good first liner, you might as well have not written anything. 

Now you might be asking, “But how do you know when you have a good headline versus a bad one?”

Frankly there’s only one real way to find out. 

Regardless of whether you’ve got a good headline or not, writers must keep writing. 

If it’s good, great. 

If it’s not, we keep trying until something sticks. 

This was my first lesson in copywriting. 

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