What you want to write about vs. what you think will perform well on social media

The 2 don’t always align. 

As a content creator, what you want to write about doesn’t always perform well, and what will perform well isn’t always what you want to write about.

But there’s good news.

The good news is that you can choose your battles.

Your content is all yours. 

You’re in control.

And, you don’t have to pick just one side either.