Why bother trying your best, even though those who aren’t doing their best around you are getting the same, if not better, results?
Why bother smiling (or try to seem friendly) at a customer service job, even when the girl next to you doesn’t and gets paid the same if not more?
Does it matter that your clients don’t know you’re not giving it your all for their big commission?
Is it important to care about the little pieces of user experience that string together something much bigger?
Turns out that someone who does care will take notice. And if you care to be just a bit better, those efforts will be noticed as well.