Take Your Pick

High effort over a short period of time
Lower effort over a long period of time

Either work when you’re washing dishes with caked-on mess.

Equally as applicable when it comes to building your brand.

I’ll explain.

You can go all in on LinkedIn, post several times a day and build relationships like crazy for a month. From what I’ve heard, this method can work.

Or you can do this.

When you’re low on time like I am, perhaps all you can do is make one piece of content per day. Your focus isn’t on building hundreds of relationships, but rather just a handful. You don’t worry about what’s happening next week or next month because you’ll still be doing the same thing. You’re here for the long haul.

Both methods work.

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