High effort over a short period of time
Or
Lower effort over a long period of time
Either work when you’re washing dishes with caked-on mess.
Equally as applicable when it comes to building your brand.
I’ll explain.
You can go all in on LinkedIn, post several times a day and build relationships like crazy for a month. From what I’ve heard, this method can work.
Or you can do this.
When you’re low on time like I am, perhaps all you can do is make one piece of content per day. Your focus isn’t on building hundreds of relationships, but rather just a handful. You don’t worry about what’s happening next week or next month because you’ll still be doing the same thing. You’re here for the long haul.
Both methods work.
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