Good Content Follows An Audience

In design, we talk about form follows function.

In marketing, I’m learning that there’s something similar.

Content follows audience (the phrase could use some work).

Audience above all, because who really is going to buy your stuff and support you?

Who is going to be watching and reading your content? 

Good content has to have a purpose. 

Content follows audience.

Make content that makes sense for a specific audience. 

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