They say know your audience, but everyone forgets the opposite.
Know who’s not your audience.
Hearing feedback is great, however..
Don’t just accept feedback from anyone.
You have an audience.
The person you just had coffee with, might not be it.
Your mom might not be it.
Your best friend might not be it.
That stranger who made passing remarks might not be it.
As designers, we hear feedback from just about everyone. Everyone has an opinion. Everyone wants to comment on your project and “help” make adjustments.
But we can’t listen to everybody.
Filter out the noise.
Know who’s not your audience.
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