How We Made it to Top 50 Restaurants in Scarborough

Below is a story of what marketing can do for a small business.

A few months ago, our restaurant was picked out of thousands around us to represent the city’s Top 50 spots. 

Top 50. 

And we got a place in it? 

I couldn’t believe it. 

My parents came from China 30 years ago not knowing anything about Canada or its culture. When they bought this restaurant 7 years ago, they had no idea how to run it. When I started our social media, I had no idea how to run it. Today, we’re known as a hidden gem in Scarborough.

It was then when I learned the following.

It’s not about the expensive tools you use.

It’s not about where you went to school or what you studied.

It’s about emotional connection.

It’s about being everyone’s favourite.

It’s about having more people in the know about your amazing product.

I would say social media got us 80% of the way there. The rest was up to product, service, blood, sweat, and tears.  

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s