Metrics You Should Measure for Creative Success

Every piece of creative should have a goal.  Amongst other things, that goal could be: 

  • funding your kickstarter page
  • subscribing to your email newsletter
  • following your social media account
  • sales of your product or service
  • a number of people saving or sharing your brand
  • visiting a specific page of your website so they can sign up for an event

Number of likes is a measure, but that number isn’t a great indication of creative success.  If you want to take your creativity seriously, keep an eye on metrics that matter to your business. 

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