Every piece of creative should have a goal. Amongst other things, that goal could be:
- funding your kickstarter page
- subscribing to your email newsletter
- following your social media account
- sales of your product or service
- a number of people saving or sharing your brand
- visiting a specific page of your website so they can sign up for an event
Number of likes is a measure, but that number isn’t a great indication of creative success. If you want to take your creativity seriously, keep an eye on metrics that matter to your business.
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