- A social media presence. Not necessarily a following, but a presence. Again, not thousands and thousands of people following you, but a general awareness that you exist. People need to know you exist and can offer something they want. You can build a presence by consistently posting content and engaging with people in your field.
- A website. This is where people can find more information about you, and also purchase your goods or services. A website can range anywhere from $ to $$$. There are lots of options for you to choose from, but consider this an investment worth spending money on.
- Willpower. This one isn’t something you can buy. Why you need willpower is because it takes a ton of time to build a brand worth listening to (I’m looking at 3-5 years of consistent work). While you might start something in 2022, it might be until 2027 where you strike a real chord with the world around you. You’ve been warned, you have to be doing this for the long-run.
That’s it. These 3 are at the top of the list amongst many other things I would consider necessary for a new small business brand in 2022. Of course, everyone’s lists will vary and this list merely comes from my personal experience of running multiple small business brands.
I hope you’ll use these when you take on your new project next year. Thanks for reading.