When you start posting content for your brand for the first time, it’s going to suck. It doesn’t matter who you are, it just will (and that will be in comparison to how much you’ll undoubtedly improve if you continue building your brand).
However, if you’re set on building a decent following so that people buy your stuff, the secret is simple. The secret is knowing and acting upon this subtle difference: providing value and not providing value.
Providing value solves a problem that the audience is having. Providing value could also entail offering a hand to somebody who needs it. Let’s say you’re a digital illustrator. An example of a digital illustrator providing value on a social platform would be posting a tutorial on how to shade a sphere. Why is this a valuable post? Because there are a lot of people in the world who want to learn how to draw better.
Not providing value entails self-centred promotional posts that don’t offer anything helpful. If you’re building a brand by posting non-valuable pieces of content, you’re not going to get too far. Let’s say you’re the same digital illustrator. An example of a digital illustrator not providing value on a social platform would be a post belittling or complaining about other artists. How unoriginal they might be. Another example would be a string of sales pitches for your product (especially when you haven’t provided any value yet).
Providing value and not providing value is the only thing that matters when you start posting content for your brand the first time. Once you start seeing the difference, building the brand will come much easier.