Overthinking Your Logo is a Waste of Time

The first time I made a logo, I remember going over and over and over again into the details I thought mattered. These details were: colour choice, font choice, and being *clever* with the graphics. 

Turns out these things don’t matter as much as we think they do.
Or let me rephrase: what your logo looks like doesn’t matter as much as how people perceive your brand. 

Make a choice. If you don’t like it, you can always rebrand later.

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