If you write, you’ll know that it’s hard to find the perfect set of words. It’s hard to sling the best sentence possible if you only write it once.
Turns out, quality of writing is subjective. It doesn’t matter if you get the perfect wording down, because it hasn’t been tested yet.
So how do we find the right words? After we get grammar, spelling, and sentence structure right, how do we write things that move people to do something?
My assumption is that this is not a writing problem. Instead, it’s a marketing problem.
The right words to you, aren’t going to be the right words for someone else. The only way to find the right words are to write more, and to write often.