How to be Smarter About Your Brand Messaging: Features Differ from the User’s Benefit

8GB of storage doesn’t hit the same way as 2000 songs in your pocket.

“Restaurant is Open” sounds less enticing than $10 lunch specials. 

$2,600 course on UX Design is similar, yet different from, join the newest wave of creative skills in demand.

Messaging matters.

The difference is subtle, but people notice.

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