Value comes from what other people believe your product or service is worth. Not from what you personally believe it to be worth.
If you’re selling t-shirts for artsy people, the artsy people get to decide whether or not your product is worth it’s value.
If you’re selling fancy vegan pudding for $12.99 a cup but both the vegans and the pudding-lovers don’t want it, you’re out of luck. The product holds no value.
Bitcoin fluctuates in value because people around the world are constantly debating whether or not it’s worth anything.
Value is subjective.
Value comes as a range, not as a fixed thing.
Value is what other people decide value to be.