Stop Sending Junk Mail. Do This Instead

Every week when I get the mail, I walk over to the blue bin and filter out what’s important and what’s junk. If you take some time to look at what’s inside the bin, there are hundreds of mailed messages that don’t get to see the light of day.
That said, if you’re sending out your portfolio or are looking for jobs, how do you stand out from the rest? The first and most important step, is to actually care.
If you cared enough to think about who you’re sending your messages to, maybe it would get read. And if your message was compelling enough and gave something your audience needed, maybe it would receive a response.
There’s more than enough junk in the world.  Instead, make things you and others care about.