“I’m a jack of all trades type of person”—and so is everyone else in this day and age.
Doing a bit of everything and not a lot of one thing a great thing. On the other hand, showing a commitment to what you stand for, and defining the kind of work you seek to make goes a long way.
Instead of generalizing yourself by saying “I do everything”, define what your “everything” is.
For example, “in the work I do, I help local shops amplify what they have to say to the world”