“It has to be original”
We’ve all said this at one point or another. Instead, let’s be real. What’s funny is most people who say this end up making work that looks like what other people had already done.
Chasing for originality is a lost cause. This phrase is used when we haven’t yet embraced that most things are just remixes and copies of each other.
Instead of, “I can’t do this project until I come up with an original idea” we can try “How can we have this project carry a voice of its own? Who are we making it for, and why will it be helpful for them?”