The only way you don’t know what TikTok is, is if you’ve been living under a huge rock.
For the past few months I’ve been trying something new, and that something new is TikTok.
It’s not super common (yet) for your local restaurant to have a TikTok account, but being both on the front end serving customers in real time and in the back making social media posts on the internet shows me the power of such an accessible tool.
What surprises me most is that we have customers (both new and old) see our videos, which leads them to a visit at our store.
Without spending a penny, our videos reach thousands of views, and eventually into hundreds of sales dollars.
For many, the term “social media” is enough to drive them away from such a platform. For others, it’s a powerful communication tool for awareness and recognition.