Why Working For Originality Is A Dead End

The first song ever wasn’t made by Michael Jackson.

The first basketball shot that went through the hoop wasn’t done by LeBron James. 

Jackson Pollock wasn’t the first to make an abstract painting.

For creatives, working for complete originality is a dead end.

Because everyone knows that the first of everything is almost always taken.

We live in a borrow culture. 

Originality or being first isn’t what most people are looking for when they look at your work.

Instead, we’re looking for things that resonate, connect, or strike an emotion we’re currently running through. 

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