When customers are having a tough time choosing what to eat at the restaurant (a menu of over 200 items), I give them 2-3 of our best sellers to choose from to make it easier:
- The fried chicken on fried rice,
- The fried beef rice noodle,
- Or the salted spicy spare ribs with squid.
When they start to lean towards an option but are still hesitant, I tell them that they’re about to make a good choice, because everybody else likes that one.
The reassurance makes them feel good, and it leads to a sale.
People like making the right decisions for themselves. As a food business, we’re just here to guide them towards their right decision.
Anna's Blog 