How I realized things weren’t as bad as I thought they were going to be

When it comes to posting on social media as a restaurant, most restaurants post beautiful food shots under the perfect lighting with professional quality cameras.

Something I recently learned is that’s not the only way to run a food-based business social media account.

Other than the pretty food pictures, what’s equally as valuable are interesting stories, or things that would make a customer’s decision making process easier.

Like sharing what kind of items are easy to eat in a car, or photos of customers who walk in with incredible fashion sense.

Once I started putting out more stories, I realized that was more captivating to our audience than nice food shots.

It was an interesting moment to me when I realized things weren’t going to fail when I posted less of what I deemed as “perfect” content.

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