When it comes to posting on social media as a restaurant, most restaurants post beautiful food shots under the perfect lighting with professional quality cameras.
Something I recently learned is that’s not the only way to run a food-based business social media account.
Other than the pretty food pictures, what’s equally as valuable are interesting stories, or things that would make a customer’s decision making process easier.
Like sharing what kind of items are easy to eat in a car, or photos of customers who walk in with incredible fashion sense.
Once I started putting out more stories, I realized that was more captivating to our audience than nice food shots.
It was an interesting moment to me when I realized things weren’t going to fail when I posted less of what I deemed as “perfect” content.