I had the idea of adding a drink loyalty card to our parent’s restaurant 3 months ago. I had it in my head for a long time, and I kept it there. Unbothered. Indefinitely in planning mode.
Until I decided our restaurant actually needed it, just 2 weeks ago.
At first I couldn’t find a time to fit the production of the project in my schedule, then I just brought my laptop to work so that I couldn’t leave the restaurant without working on it.
It was slow at first.
Day 1: Open an Illustrator file with the right dimensions, put down all the text we needed on the card. Save, exit.
Day 2: Make 1 design variation. Save, exit.
Day 3: Make 1 more design variation. Save, exit.
Day 4: Edit colour, type, and sizing. Place an order with a reliable, quality printer.
And before I knew it, I was done.
In just 4 nights of downtime, I finally was able to get out of planning and into the doing.
Did it take much less time than I thought? Yes.
Was the effort worth it? I think so.
Sometimes getting the momentum rolling is the hardest part.