I’ve been posting regularly on our restaurant’s instagram account for about a year now, and at this point I’ve been seeing the slow but real life changes and benefits of having a social media presence as a local food business, even through the COVID-19 pandemic.
What I found to be most important in the past 365 days is this:
I shouldn’t listen to my mom.
And of course, I can’t leave without an explanation so here goes. My mom believes in something along the lines of, “If it’s not picture perfect, we shouldn’t share it.”
On the other hand, I want to post the rough, the real, and the action because I believe that’s where the charm of our restaurant really is. We don’t pride ourselves in food aesthetic, or specialty cultures, or a nicely curated feed. Instead our food is for the everyday human being who come from humble immigrant roots. It’s not fancy, nor is it supposed to be.
Had I asked for her permission every time we had to make a post, we would not be on anybody’s radars at all.
Since then, we’ve 10x’ed our following count (numbers beware, 10x is fun to say when you start with really low numbers), and have around 3-4 new customers on average every day who order in person via our Instagram feed.
I’d consider that a win to me in January 2021.