The mailbox is a place for personal and important news.
Flyers and ads? The sight of such things don’t make it past the front door but instead go straight into the paper bin where the others lie.
But a special package you were expecting from your favourite soap store? Now that’s something to bring home and be excited about.
So what wins? Maybe things we want to see, things we want to expect.
The type of mail we want to receive isn’t salesy, general, and as unthoughtful as the sender makes it out to be. What actually gets seen is the package we intentionally order, the messages from people we care about, or other things that bring delight instead of annoyance.