- More isn’t always better. Best if there’s less confusion.
- What’s the point? There’s got to be one.
- Make it for someone else.
- There’s no need to crack open the thesaurus to sound like you know more than you do.
- Deliver so that it can be understood by someone else.
- Know what a successful piece of work looks and sounds like.
- Lastly, there’s no need to hide.
