It’s hard to get the attention of a large crowd if you don’t have anything that would interest them.
It’s much easier when the large crowd is whittled down to just a handful.
Instead of focusing on being liked by everyone (which is barely possible), we can instead put our energy toward 2 or 6 or 10 people we care about.
Like any good teacher in a classroom, not every student is going to like them yet they can be very valuable to a few who learn best with their teaching style.
Or the local restaurant you might not go to, but others in your neighbourhood frequent every week.
Some things are just not for us.
Being popular isn’t necessary to do what we set out to do, but being here for the right people is.