Social Gravity

Looking over at the other table and wanting to order what they’ve got instead of what you already had in mind.

Secretly idolizing someone else at the gym and working out to be more like them.

Spending more time in the studio because that’s where everyone else gets their productive work done.

Social spaces give us checkpoints, and it says, “This is where other people like you are, maybe you should do what they’re doing too.”

Schools, malls, restaurants, recommendation lists, gyms, cafeterias, grocery stores, Instagram, FaceBook, and YouTube are spaces where forces of social anchoring kick in.

It’s a powerful, moving force and it happens everywhere.

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