A short but important creative pledge that says the deal with perfection is done, and we’re over taking any form of self-criticism as a valid reason to break momentum:
Perfect is a lie, which is why we won’t listen to its calls for attention.
Instead we’ll look for answers to who it’s for, and create for them.
The voice in our heads will always be there telling us that it’s not good enough, not cool enough, or not up to par with the others.
It’s our job as creatives to tame that dishonest voice, because when we listen to the voice is entirely in our control.
This is about breaking up with perfection, and making a jump to another side where practice is the goal instead.
Here’s to making progress our north star.