“I’ll know it when I see it” is not good at being helpful or clear.
So how do we know when it’s good enough? How can we be so sure it’s ready to take towards the next step?
Bad, rough, unfinished, non-perfected, ugly ideas might feel wrong to accept and publish, because it hasn’t been refined yet, but slaving away for perfect hardly gives you a chance to win the hearts of your audience.
The solution is to take a rough idea forward. It’s not what schools teach and reward, but it’s more effective at finding what might be good, what might click with hundreds of others, and what could give you your creative breakthrough when you’re feeling stuck.