Criticism is a response to an unfulfilled lie we tell ourselves.
Before you entered the restaurant you’ve never been to, you took one good look at the logo sign, the surrounding environment, and the people around it. Unconsciously within a split second, you told yourself a lie about what to expect.
These snap judgements happen everywhere, and everybody does it.
They’re powerful, because once the lie forms, it hard to convince us that we’re wrong. We’ll even start to seek evidence to support our lie just so we don’t have to change our mind.
This is the battle between Mac and PC, Photoshop and Canva, LinkedIn and Instagram, OCAD and the community college across the street, Fjällräven and Herschel, Dr. Martens and Converse.
More importantly, if the lie you told yourself isn’t fulfilled, you’ll be disappointed. And so as designers we have to find the lies, understand them, and make sure everything we do fits within the lie that people tell themselves.